Paid Social &
Video ads

Tired of boring, generic videos that don’t do anything for your brand? Look no further than Chameleon Video, your go-to video production company based in Tauranga, New Zealand (but don’t worry, we travel globally too!)

Capture your audience in the a blink of an eye.

High-converting video ads for Facebook, Instagram, TikTok & YouTube

We’re experts at seamlessly integrating paid ads with organic outreach. By using paid ads to reach a wider audience and organic outreach to engage with potential customers, we can create a powerful and effective marketing campaign that will make your competitors green with envy.

We’ll work with you every step of the way to ensure that your project is a success

Paid social media advertising is one of the most powerful, effective, and measurable marketing channels for any business. The challenge of building effective campaigns always comes down to the creative. Will my ads stop people from scrolling in their timeline? Is my ad interesting enough to get people’s attention? Is my ad effective enough to explain what I offer?

Text, photos, and graphic ads are limited in their effectiveness as the information often takes more time and effort for the user to understand and digest. Video ads, on the other hand, excel in this area. Not only can they catch the attention of your audience in a split-second, but they can keep their attention long enough to educate them on your offer and entice them to take action.

On Facebook and Instagram, more people will watch video ads than any other form of ad. This gives your campaigns a clear advantage that will not only increase their effectiveness but save you time and money in the process.

Here are some facts.

  • Video content on social media generates 1200% more shares than text and images combined.
  • Facebook videos are shared by users at a rate of 95% compared to text and images at 10%.
  • YouTube is the second largest search engine, behind Google.
  • The average user spends 88% more time on a website with video.
  • Video on a landing page can increase conversions by 80%.
  • 90% of consumers say that product videos are helpful in the decision-making process.
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
  • A HubSpot study found that 54% of people wanted to see more video content from a brand or business they support.
  • 85% of people are more likely to purchase after viewing a product video.
  • Instagram Stories with videos generate 2x more engagement than photo stories.

With social ads, not only is it possible to target very specific demographics (ie. men between 30-35, with children, who watch Really Hard Quiz and shop at Bunnings) but it’s also possible to segment your actual ad creative to match those demographics.

We can create video ads that speak directly to your various target audiences.

In other words, you can show different video ads, to different people, at different times – and increase your overall effectiveness (and reduce your advertising costs).

There are 2 key areas to look at before creating video ads that work for your business.

1. Proper campaign setup, implementation & analytics
2. The actual video ads that your customers see

At Chameleon Video we focus on the latter and work with your marketing team to measure results and improve moving forward.

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